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Nation Branding, Public Relations and Soft Power

- Corporatising Poland

av Pawel Surowiec

del av Routledge New Directions in PR & Communication Research-serien

Nation Branding, Public Relations and Soft Power av Pawel Surowiec
Om Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138818835
  • Format:
  • Inbunden
  • Sidor:
  • 228
  • Utgiven:
  • 4. augusti 2016
  • Mått:
  • 240x164x18 mm.
  • Vikt:
  • 498 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 4. december 2024

Om Pawel Surowiec

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Beskrivning av Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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