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Perceived Brand Localness

- An Empirical Study of the German Fashion Market

Om Perceived Brand Localness

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658287665
  • Format:
  • Häftad
  • Sidor:
  • 320
  • Utgiven:
  • 3. december 2019
  • Utgåva:
  • 2020
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 1. april 2025

Beskrivning av Perceived Brand Localness

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Användarnas betyg av Perceived Brand Localness



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