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Place Branding and Marketing from a Policy Perspective

Om Place Branding and Marketing from a Policy Perspective

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032260310
  • Format:
  • Inbunden
  • Sidor:
  • 336
  • Utgiven:
  • 4. december 2023
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 14. juli 2025

Beskrivning av Place Branding and Marketing from a Policy Perspective

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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