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Political Marketing and the 2015 UK General Election

del av Palgrave Studies in Political Marketing and Management-serien

Political Marketing and the 2015 UK General Election
Om Political Marketing and the 2015 UK General Election

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137584397
  • Format:
  • Inbunden
  • Sidor:
  • 151
  • Utgiven:
  • 23. maj 2016
  • Utgåva:
  • 12016
  • Mått:
  • 220x159x16 mm.
  • Vikt:
  • 342 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 2. december 2024

Beskrivning av Political Marketing and the 2015 UK General Election

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

Användarnas betyg av Political Marketing and the 2015 UK General Election



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