Popularizing Science

Media coverage of scientific issues is a highly complex process. It involves making a specialized field accessible to the general public, without necessarily disseminating the associated scientific terms or knowledge. The terminological interactions between press discourses and scientific knowledge are presented within the field of agroecology. The analysis of textual data focuses on articles in the general press in French and English, devoted to plant protection practices using natural mechanisms (biological control). This book provides a terminological and cognitive overview of the issues involved in popularizing science in a rapidly expanding field, and of the challenges to be met in the constantly evolving environmental communication sector.