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Promotional Practices and Perspectives from Emerging Markets

Om Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032269146
  • Format:
  • Inbunden
  • Sidor:
  • 262
  • Utgiven:
  • 5 September 2022
  • Mått:
  • 156x18x234 mm.
  • Vikt:
  • 562 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 11 Juni 2024

Beskrivning av Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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