Marknadens största urval
Snabb leverans

Qualitative Research in Marketing and Management

Om Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781032557809
  • Format:
  • Häftad
  • Sidor:
  • 314
  • Utgiven:
  • 17 December 2024
  • Utgåva:
  • 3
  • Mått:
  • 156x234x0 mm.
  Fri leverans
Leveranstid: Kan förbeställas

Beskrivning av Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Användarnas betyg av Qualitative Research in Marketing and Management



Hitta liknande böcker
Boken Qualitative Research in Marketing and Management finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.