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Qualitative Research in Marketing and Management

Om Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032557809
  • Format:
  • Häftad
  • Sidor:
  • 304
  • Utgiven:
  • 17. december 2024
  • Utgåva:
  • 3
  • Mått:
  • 235x153x22 mm.
  • Vikt:
  • 472 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 14. juli 2025

Beskrivning av Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Användarnas betyg av Qualitative Research in Marketing and Management



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