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  5. Relationship Marketing in Franchising and Retailing

Relationship Marketing in Franchising and Retailing

av Park Thaichon
Relationship Marketing in Franchising and Retailing av Park Thaichon
Om Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032427980
  • Format:
  • Inbunden
  • Sidor:
  • 130
  • Utgiven:
  • 31. mars 2023
  • Mått:
  • 178x10x254 mm.
  • Vikt:
  • 467 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Om Park Thaichon

Se alla böcker av Park Thaichon

Beskrivning av Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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