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Religion as Brand

Om Religion as Brand

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781666941548
  • Format:
  • Inbunden
  • Sidor:
  • 250
  • Utgiven:
  • 15. december 2024
  • Mått:
  • 152x229x20 mm.
  • Vikt:
  • 508 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30. april 2025

Beskrivning av Religion as Brand

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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