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Securing the MRAP

- Lessons Learned in Marketing and Military Procurement

Om Securing the MRAP

The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781623499426
  • Format:
  • Inbunden
  • Sidor:
  • 320
  • Utgiven:
  • 30 Augusti 2021
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 333 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Beskrivning av Securing the MRAP

The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

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