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Selling Britishness

Om Selling Britishness

From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

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  • Språk:
  • Engelska
  • ISBN:
  • 9780228010517
  • Format:
  • Inbunden
  • Utgiven:
  • 26. juli 2022
  • Mått:
  • 235x160x20 mm.
  • Vikt:
  • 600 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Selling Britishness

From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

Användarnas betyg av Selling Britishness



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