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Sensory Marketing

- An Introduction

Om Sensory Marketing

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781526423252
  • Format:
  • Häftad
  • Sidor:
  • 240
  • Utgiven:
  • 27 Maj 2020
  • Mått:
  • 241x171x25 mm.
  • Vikt:
  • 432 g.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Sensory Marketing

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

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