Serif in Use

In the world of typography, it is not uncommon to see combinations of serif header and sans serif body typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Serif / Sans Serif collates the best combinations of the two typeface categories and serves as a reference point for inspirationseeking designers and typographers alike.