Marknadens största urval
Snabb leverans

Social Responsibility in Marketing

- A Proactive and Profitable Marketing Management Strategy

Om Social Responsibility in Marketing

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9780899306285
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 30 September 1992
  • Mått:
  • 216x140x14 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22 Oktober 2024

Beskrivning av Social Responsibility in Marketing

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

Användarnas betyg av Social Responsibility in Marketing



Hitta liknande böcker

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.