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  5. Socially Responsible Consumption and Marketing in Practice

Socially Responsible Consumption and Marketing in Practice

Socially Responsible Consumption and Marketing in Practice
Om Socially Responsible Consumption and Marketing in Practice

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

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  • Språk:
  • Engelska
  • ISBN:
  • 9789811664328
  • Format:
  • Inbunden
  • Sidor:
  • 358
  • Utgiven:
  • 1. februari 2022
  • Utgåva:
  • 12022
  • Mått:
  • 155x235x0 mm.
  • Vikt:
  • 729 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 30. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Socially Responsible Consumption and Marketing in Practice

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

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