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Sport and the Media

- Managing the Nexus

Om Sport and the Media

Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415839822
  • Format:
  • Häftad
  • Sidor:
  • 304
  • Utgiven:
  • 22. juni 2015
  • Utgåva:
  • 2
  • Mått:
  • 175x246x18 mm.
  • Vikt:
  • 578 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 4. december 2024

Beskrivning av Sport and the Media

Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

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