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Sport Marketing in a Global Environment

- Strategic Perspectives

del av World Association for Sport Management Series-serien

Sport Marketing in a Global Environment
Om Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032217949
  • Format:
  • Inbunden
  • Sidor:
  • 284
  • Utgiven:
  • 20. april 2022
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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