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Sports and City Marketing in European Cities

Om Sports and City Marketing in European Cities

This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780754619314
  • Format:
  • Inbunden
  • Sidor:
  • 134
  • Utgiven:
  • 18 Juni 2002
  • Mått:
  • 153x219x0 mm.
  • Vikt:
  • 410 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 29 Juli 2024

Beskrivning av Sports and City Marketing in European Cities

This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

Användarnas betyg av Sports and City Marketing in European Cities



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