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Strategic Brand Management In and Through Sport

Strategic Brand Management In and Through Sport
Om Strategic Brand Management In and Through Sport

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032968278
  • Format:
  • Inbunden
  • Sidor:
  • 108
  • Utgiven:
  • 12. februari 2025
  • Mått:
  • 174x246x0 mm.
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Beskrivning av Strategic Brand Management In and Through Sport

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

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