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Strategic Luxury Management

- Value Creation and Creativity for Competitive Advantage

Om Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367858377
  • Format:
  • Häftad
  • Sidor:
  • 248
  • Utgiven:
  • 23. november 2021
  • Mått:
  • 234x156x24 mm.
  • Vikt:
  • 410 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Användarnas betyg av Strategic Luxury Management



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