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Strategic Marketing Planning for the Small to Medium Sized Business

av David Anderson
Strategic Marketing Planning for the Small to Medium Sized Business av David Anderson
Om Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781606493731
  • Format:
  • Häftad
  • Sidor:
  • 100
  • Utgiven:
  • 16 Mars 2012
  • Mått:
  • 155x230x8 mm.
  • Vikt:
  • 173 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Om David Anderson

Se alla böcker av David Anderson

Beskrivning av Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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