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Television and Political Advertising

- Volume Ii: Signs, Codes, and Images

del av Routledge Communication Series-serien

Television and Political Advertising
Om Television and Political Advertising

Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780805806625
  • Format:
  • Inbunden
  • Sidor:
  • 280
  • Utgiven:
  • 1. oktober 1991
  • Mått:
  • 152x229x18 mm.
  • Vikt:
  • 612 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 24. mars 2025

Beskrivning av Television and Political Advertising

Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

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