Marknadens största urval
Snabb leverans

The Classical Marketing Book

The Classical Marketing Bookav Anthony Tasgal
Om The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.  Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781915951786
  • Format:
  • Häftad
  • Sidor:
  • 192
  • Utgiven:
  • 4. september 2025
  • Mått:
  • 120x180x0 mm.
Leveranstid: Kan förbeställas
  • Boken kan förbeställas tidigast 3 månader innan utgivningsdatumet

Beskrivning av The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.  Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Användarnas betyg av The Classical Marketing Book



Hitta liknande böcker
Boken The Classical Marketing Book finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.