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The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

av Jean-Paul Gaudilliere

del av Studies for the Society for the Social History of Medicine-serien

The Development of Scientific Marketing in the Twentieth Century av Jean-Paul Gaudilliere
Om The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138630116
  • Format:
  • Häftad
  • Sidor:
  • 288
  • Utgiven:
  • 7 Februari 2017
  • Mått:
  • 233x156x24 mm.
  • Vikt:
  • 438 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Juni 2024

Om Jean-Paul Gaudilliere

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Beskrivning av The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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