Marknadens största urval
Fri frakt över 199 kr
Snabb leverans
Hjälp
Logga in
  1. Hem
  2. Böcker
  3. Företagande & lärande
  4. The Development of Scientific Marketing in the Twentieth Century

The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

av Jean-Paul Gaudilliere

del av Studies for the Society for the Social History of Medicine-serien

The Development of Scientific Marketing in the Twentieth Century av Jean-Paul Gaudilliere
Om The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781848935594
  • Format:
  • Inbunden
  • Sidor:
  • 284
  • Utgiven:
  • 1. mars 2015
  • Mått:
  • 162x243x30 mm.
  • Vikt:
  • 610 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Jean-Paul Gaudilliere

Se alla böcker av Jean-Paul Gaudilliere

Beskrivning av The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Användarnas betyg av The Development of Scientific Marketing in the Twentieth Century



Andra köpte även...
Hitta liknande böcker
Boken The Development of Scientific Marketing in the Twentieth Century finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.