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The Economics of Advertising (RLE Advertising)

av Frederic Taylor

del av Routledge Library Editions: Advertising-serien

The Economics of Advertising (RLE Advertising) av Frederic Taylor
Om The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415818032
  • Format:
  • Inbunden
  • Sidor:
  • 250
  • Utgiven:
  • 21. mars 2013
  • Mått:
  • 156x234x18 mm.
  • Vikt:
  • 630 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Frederic Taylor

Se alla böcker av Frederic Taylor

Beskrivning av The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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