The GANNI Playbook

WE ARE ALL HYPOCRITES/WE ARE ALL FROGS IN A BOILING POT | ARE YOU VULNERABLE ENOUGH? | YES! IS MORE | BE HYPER VIGILANT, OR ELSE | FIGHT THE FEARThese are some of the riotous mantras that have guided GANNI to global stardom. A fashion B-Corp adored by supermodels, #GANNIGirls and global leaders, GANNI are sustainability trailblazers on a mission to change business forever.Founder Nicolaj Reffstrup reveals the philosophy that has guided GANNI and shows what it takes to takes culturally, financially and creatively to build a future-ready, responsible brand - and how you can too.