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The Global Football Industry

- Marketing Perspectives

Om The Global Football Industry

In recent years, football¿s status as "the world¿s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780815360568
  • Format:
  • Inbunden
  • Sidor:
  • 344
  • Utgiven:
  • 8. februari 2018
  • Mått:
  • 241x163x24 mm.
  • Vikt:
  • 646 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Global Football Industry

In recent years, football¿s status as "the world¿s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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