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  5. The Handbook of Customer Satisfaction and Loyalty Measurement

The Handbook of Customer Satisfaction and Loyalty Measurement

av Nigel Hill
The Handbook of Customer Satisfaction and Loyalty Measurement av Nigel Hill
Om The Handbook of Customer Satisfaction and Loyalty Measurement

Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer satisfaction and loyalty, and talks about the process of designing and conducting a survey to generate accurate measures.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780566087448
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 28 September 2006
  • Utgåva:
  • 3
  • Mått:
  • 251x181x23 mm.
  • Vikt:
  • 674 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9 Oktober 2024

Om Nigel Hill

Se alla böcker av Nigel Hill

Beskrivning av The Handbook of Customer Satisfaction and Loyalty Measurement

Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer satisfaction and loyalty, and talks about the process of designing and conducting a survey to generate accurate measures.

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