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The Political Marketing Game

Om The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780230537774
  • Format:
  • Inbunden
  • Sidor:
  • 259
  • Utgiven:
  • 29. mars 2011
  • Mått:
  • 144x217x24 mm.
  • Vikt:
  • 436 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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