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The Religious Dimensions of Advertising

Om The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781403974709
  • Format:
  • Inbunden
  • Sidor:
  • 190
  • Utgiven:
  • 20. december 2006
  • Utgåva:
  • 2006
  • Mått:
  • 148x220x18 mm.
  • Vikt:
  • 352 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 29. november 2024

Beskrivning av The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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