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  5. The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

av John (Columbia University O'Shaughnessy

del av Routledge Interpretive Marketing Research-serien

The Undermining of Beliefs in the Autonomy and Rationality of Consumers av John (Columbia University O'Shaughnessy
Om The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415773232
  • Format:
  • Inbunden
  • Sidor:
  • 154
  • Utgiven:
  • 8 November 2007
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 385 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 22 Oktober 2024

Om John (Columbia University O'Shaughnessy

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Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

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