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Urban Destination Marketing in Contemporary Europe

- Uniting Theory and Practice

Om Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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  • Språk:
  • Engelska
  • ISBN:
  • 9781845414931
  • Format:
  • Inbunden
  • Sidor:
  • 192
  • Utgiven:
  • 15. februari 2015
  • Mått:
  • 241x162x18 mm.
  • Vikt:
  • 460 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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