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Why Marketing to Women Doesn't Work

- Using Market Segmentation to Understand Consumer Needs

av J. Darroch
Why Marketing to Women Doesn't Work av J. Darroch
Om Why Marketing to Women Doesn't Work

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781349471034
  • Format:
  • Häftad
  • Sidor:
  • 231
  • Utgiven:
  • 1. januari 2014
  • Utgåva:
  • 12014
  • Mått:
  • 140x216x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 29. augusti 2025

Om J. Darroch

Se alla böcker av J. Darroch

Beskrivning av Why Marketing to Women Doesn't Work

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

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