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Advertising, The Uneasy Persuasion (RLE Advertising)

- Its Dubious Impact on American Society

Om Advertising, The Uneasy Persuasion (RLE Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138966185
  • Format:
  • Häftad
  • Sidor:
  • 336
  • Utgiven:
  • 26. november 2015
  • Mått:
  • 236x154x24 mm.
  • Vikt:
  • 514 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 9. januari 2025
Förlängd ångerrätt till 31. januari 2025
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Beskrivning av Advertising, The Uneasy Persuasion (RLE Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

Användarnas betyg av Advertising, The Uneasy Persuasion (RLE Advertising)



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