Marknadsföring

Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.

This book identifies the features of the planning, programming, and controlling model of foundations that better facilitate a positive mediation between a strategic approach and civic dimensions.

The authors present the importance of digital trust, as well as its evolving nature manifested along with the progress of digital transformation. It will be of interest to researchers, academics, professionals, and advanced students in the fields of public management, innovation, ethics, and organizational studies.

Gain essential skills for career development with practical advice on how to manage performance, deal with difficult people and maintain a successful team.

Change the way that you think about money and use compounding to achieve your personal definition of Wealth! Personal finances have become a challenging prospect for most people today. There is more information available than ever before. With markets seemingly rigged against us and market professionals bleeding us dry in our pension accounts, is it any surprise that so many people have all but given upon the idea of growing wealthy? The good news is that there is a simple way to win the game passively by using time as your friend and accepting that most people won't beat the market. Updated for our current economic environment, The New Wealth Way provides a simple and effective plan to build your wealth from the ground up. The answers lie in the basic, sometimes even old-fashioned, but tremendously powerful principles. This book will help you to build a personal wealth creation plan to invest passively in assets which can go out to earn money for you every day for the rest of your life.

The book surveys Islamic finance and sustainability theories, setting the stage to detail the actual work of businesses, banks, NGOs and multilateral agencies addressing water, food and energy insecurity. It discusses practical cases from an Islamic perspective, in which local and regional problems are addressed.

This book provides an original theoretically and empirically grounded analysis of regulatory enforcement activism in post-crises periods and the ensuing regulatory interactions. It critically addresses the 'more regulation' enforcement agenda relating to financial misconduct in the aftermath of the 2008 financial crisis.

A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today's promotional industries.

Sales Force Management is a comprehensive guide to leading sales teams in today¿s dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain's largest industrial, banking and insurance companies: men of genuine wealth and power.

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

This book is for everyone who is concerned about the successful future of a very special institution - the National Health Service (NHS).

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.

This book is for everyone who is concerned about the successful future of a very special institution - the National Health Service (NHS).

This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built.

Learn to master the #1 “lever” to growing your personal income: sales.Every great invention and advancement in history took place because someone was willing to use their words to sell something.Whether you are trying to grow a business, make more money, or simply live a better life, you need to master the game of influence. The concepts Taylor shares in this book have created dozens of 7 and 8 figure brands. Now, for the first time, he’s giving you the masterpiece “source material” to influencing human decisions.He pulls on the personal experience of training almost 5,000 clients, hundreds of thousands of customers, and over 700,000 sales calls to teach you how to grow your influence without being gross. You will not only get better at sales, you will learn the secret art of human connection. Filled with models, concepts, frameworks and scripts, this book is a guide that you will read again and again to influence people to make decisions that are good for them and good for you.Learning how to sell is about more than just what to say. It’s how you say it; when you say it; when to say nothing at all; and the emotional state you are in when you finally do speak. It’s about human advocacy and respect for your customer. And whether you’re brand new to sales or a seasoned professional looking for an edge, it will teach you to get so good that your clients and customers will say “thank you” for letting them buy.

"Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies; - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean; - References of best practices to address critical issues affecting the delivery of a quality customer experience. Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond"--

Whether you're just starting out or are an experienced veteran, this book will help you achieve more and better results. You will learn practical steps, tactical applications and insights that will help you improve continuously. Most importantly, you will learn a proven process that can be applied again and again to increase sales and build a great business. You will learn how to: Become a thought leader in your company and for your industry Develop an unstoppable mindset Discover how to motivate yourself instantly Become a better thinker Set big goals and achieve them Generate more leads and prospects without the need for a marketing departmentBuild trust and credibility quickly Develop insights that elevate your status and get your prospects to see you as an expert Glean valuable information from your prospect by uncovering pain points, challenges and problems Build an irresistible offer for your future clients & customers Present powerfully and persuasively Remove the barriers that prevent buying decisions Close more deals by using techniques that work in this century Build a referral machine that keeps on delivering