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Marknadsföring

Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
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  • av A.R.G. Heesterman
    571 - 2 117

  • av Ivan Yong
    171

  •  
    1 161

    Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at masters and doctoral levels.

  • av Katie Tucker
    151

    If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!

  • av Sara Nasser Dalrymple
    151

    You might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer. Luckily, Sara Nasser Dalrymple is here to help. Discover 10 simple principles that you can apply to your business immediately to attract customers with ease. No ickiness, no gimmicks, and all in just 6 minutes!

  • av Felicity Cowie
    151

    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes

  • av Robin Bonn
    291 - 391

  •  
    2 101

    Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

  •  
    2 501

    Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

  •  
    1 897

    This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

  •  
    1 897

    In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.

  • av Giacomo Boesso
    1 897

    This book identifies the features of the planning, programming, and controlling model of foundations that better facilitate a positive mediation between a strategic approach and civic dimensions.

  • av Barbara Kozuch
    1 897

    The authors present the importance of digital trust, as well as its evolving nature manifested along with the progress of digital transformation. It will be of interest to researchers, academics, professionals, and advanced students in the fields of public management, innovation, ethics, and organizational studies.

  • - Fast, Effective Management Skills that Really Get Results
    av Michael Armstrong
    187 - 591

    Gain essential skills for career development with practical advice on how to manage performance, deal with difficult people and maintain a successful team.

  • av Pete Wargent
    337

    Change the way that you think about money and use compounding to achieve your personal definition of Wealth! Personal finances have become a challenging prospect for most people today. There is more information available than ever before. With markets seemingly rigged against us and market professionals bleeding us dry in our pension accounts, is it any surprise that so many people have all but given upon the idea of growing wealthy? The good news is that there is a simple way to win the game passively by using time as your friend and accepting that most people won't beat the market. Updated for our current economic environment, The New Wealth Way provides a simple and effective plan to build your wealth from the ground up. The answers lie in the basic, sometimes even old-fashioned, but tremendously powerful principles. This book will help you to build a personal wealth creation plan to invest passively in assets which can go out to earn money for you every day for the rest of your life.

  •  
    2 031

    The book surveys Islamic finance and sustainability theories, setting the stage to detail the actual work of businesses, banks, NGOs and multilateral agencies addressing water, food and energy insecurity. It discusses practical cases from an Islamic perspective, in which local and regional problems are addressed.

  • av Kate Mackie
    407 - 967

  • av Ashley Faus
    491 - 1 387

  • av Aleksandra (Keele University Jordanoska
    1 901

    This book provides an original theoretically and empirically grounded analysis of regulatory enforcement activism in post-crises periods and the ensuing regulatory interactions. It critically addresses the 'more regulation' enforcement agenda relating to financial misconduct in the aftermath of the 2008 financial crisis.

  •  
    1 891

    A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today's promotional industries.

  • av Gregory A. Rich
    1 861

    Sales Force Management is a comprehensive guide to leading sales teams in today¿s dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.

  •  
    587

    Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

  • av John Fidler
    1 511

    First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain's largest industrial, banking and insurance companies: men of genuine wealth and power.

  •  
    1 897

    This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

  • av Danilo Zatta
    491 - 1 897

  • av Fabrizio Mosca
    1 897

    Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.

  • av Hanna Gorska-Warsewicz
    1 901

    Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

  • - Doing Interpretive Research Projects
    av Chris (Royal Holloway, UK) Hackley & University of London
    691 - 2 231

  •  
    1 701

    This book is for everyone who is concerned about the successful future of a very special institution - the National Health Service (NHS).

  •  
    1 901

    Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

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