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Decoding Customer Value at the Bottom of the Pyramid

- An Urban India Marketing Perspective

av Ritu Srivastava

del av ISSN-serien

Decoding Customer Value at the Bottom of the Pyramid av Ritu Srivastava
Om Decoding Customer Value at the Bottom of the Pyramid

A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781948976114
  • Format:
  • Häftad
  • Sidor:
  • 178
  • Utgiven:
  • 30. november 2019
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

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A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.

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