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Digital Public Relations and Marketing Communication Trends in Africa

Om Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032689616
  • Format:
  • Inbunden
  • Sidor:
  • 214
  • Utgiven:
  • 7. juni 2024
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 8. augusti 2025

Beskrivning av Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

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