Future Luxe

AUTHORITY: The author is a leading expert on the subject of luxury retailing/manufacturing & marketing. This is an important part of the world economy and a major area of growth, particularly in Asia.
WIDE INTEREST: It is a book that will appeal to a wide readership as it deals with brands that have great prestige and popularity around the world, and because so many people work in the field of luxury goods.
STRONG FOREWORD CONTRIBUTOR: It was quite a coup getting French billionaire, François-Henri Pinault, to write the foreword. Pinault is the major shareholder of some of the world's most prestigious luxury companies, including Gucci, Yves Saint-Laurent, Balenciaga, Brioni, Botega Vanetta, Ulysse-Nardin, Alexander McQueen, Stella McCartney and Christie's Auction House. He is something of a celebrity in that rarefied world, and is married to one as well - Mexican actress and producer, Salma Hayek. He is also part owner of Le Point and Le Monde, and has contributed $115 million to the rebuilding of Notre Dame Cathedral. Having his impimatur on the book will give it significant credibility (and discoverability).
KEY POINT: The increasing wealth of China, India and other south Asian countries, is where the growth in luxury sales will come from over the next decade. It is important for those working in this sector to be able to plan how to take advantage of that, and this book will show the way to do it.

INTERNATIONAL SALES: The English-language edition of author's previous book, The Bling Dynasty, 9781118950296 (Wiley, 2014), had 2/3 of its sales in Asia, primarily China/Hong Kong -- approx 5,000 copies.