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How Voters Decide

- Information Processing in Election Campaigns

Om How Voters Decide

This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780521613064
  • Format:
  • Häftad
  • Sidor:
  • 366
  • Utgiven:
  • 26. juni 2006
  • Mått:
  • 152x228x21 mm.
  • Vikt:
  • 499 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av How Voters Decide

This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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