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How Voters Decide

- Information Processing in Election Campaigns

Om How Voters Decide

This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780521848596
  • Format:
  • Inbunden
  • Sidor:
  • 366
  • Utgiven:
  • 26 Juni 2006
  • Mått:
  • 159x234x27 mm.
  • Vikt:
  • 614 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 10 Oktober 2024

Beskrivning av How Voters Decide

This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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