Kicksology

An All-Access Pass to Every Runner's Favorite ObsessionShoes are a runner's passion and go-to gear; they're also serious business, with consumers shelling out billions of dollars a year for their favorite kicks. But do we know what we're buying? Will they really make us faster? Save us from injury? Between changing science, shifting fads, marketing promises, and modifications in techniques and materials, it's anyone's guess.In Kicksology, veteran running journalist and self-proclaimed shoe geek Brian Metzler sifts through the lore, research, history, and hype. He explores the power brands and the plucky start-ups, tracks design evolution and visionaries pushing the envelope of innovation, and looks at the controversial relationship between shoes and injury. With compelling storytelling, insider intel, and a peek at what's next, Kicksology is a fun, fascinating ride through the world of running shoes that just may change how you buy your kicks."Kicksology captures the science, the sagas, and the surprisingly tantalizing backstories surrounding a subject that's as personal and passionate to true believers as any religion. You'll be captivated by this delightfully probing book."-Christopher McDougall, author of Born to Run"If there's such a thing as a living encyclopedia of running shoes, it's Brian Metzler. His passion for running shoes, their history, evolution, and application is unmatched and speaks to my sole."-Mario Fraioli, The Morning ShakeoutBrian Metzler has written about shoes for Runner's World, Running Times, Men's Health, Outside, Competitor, Trail Runner, and GearJunkie, and has run in more than 1,500 pairs in his career. His other books include Natural Running, Run Like a Champion, and Running Colorado's Front Range.