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Marketing Management and Communications in the Public Sector

av Martial (University of Lausanne Pasquier

del av Routledge Masters in Public Management-serien

Marketing Management and Communications in the Public Sector av Martial (University of Lausanne Pasquier
Om Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138655799
  • Format:
  • Inbunden
  • Sidor:
  • 264
  • Utgiven:
  • 22. augusti 2017
  • Utgåva:
  • 2
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 521 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Martial (University of Lausanne Pasquier

Se alla böcker av Martial (University of Lausanne Pasquier

Beskrivning av Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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