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Marketing Management and Communications in the Public Sector

Om Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138655805
  • Format:
  • Häftad
  • Sidor:
  • 264
  • Utgiven:
  • 21. augusti 2017
  • Utgåva:
  • 2
  • Mått:
  • 235x158x16 mm.
  • Vikt:
  • 440 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. november 2024

Beskrivning av Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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