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Principles and Practice of Marketing

Om Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781446273999
  • Format:
  • Inbunden
  • Sidor:
  • 800
  • Utgiven:
  • 10. december 2013
  • Utgåva:
  • 3
  • Mått:
  • 197x272x44 mm.
  • Vikt:
  • 2068 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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