SDGs, Why? and For Whom?

The transformation of the world following business, as usual, doesn¿t work. The search for new development models has been investigated for centuries. To go beyond economic growth, to protect the planet and to promote human dignity leaving no one behind, are ideas that are easy to understand but difficult to implement simultaneously. It is considered that Sustainable Development is the name of this new Game, and the Sustainable Development Goals have added institutions and partnerships, respectively the Rules and the Players of the Game to make this challenge work. The study consists of a top-down approach based on covering the evolution of the development concept and a bottom-up work based on 120 case studies of People-First PPPs, partnerships that have a Value for People approach. To facilitate the communication for implementation, a toolbox was created with concepts that can be used by development scientists and practitioners, willing to use the SDGs as a new development language.