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Social Media Marketing

- Strategies in Utilizing Consumer-Generated Content

Om Social Media Marketing

Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781948976787
  • Format:
  • Häftad
  • Sidor:
  • 166
  • Utgiven:
  • 30. mars 2019
  • Utgåva:
  • 2
  • Mått:
  • 229x152x11 mm.
  • Vikt:
  • 246 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. juni 2025

Beskrivning av Social Media Marketing

Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.

Användarnas betyg av Social Media Marketing



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