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Strategic Equity Partnerships in Professional Football

- Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

av Tobias Duffner

del av Event- und Impaktforschung-serien

Strategic Equity Partnerships in Professional Football av Tobias Duffner
Om Strategic Equity Partnerships in Professional Football

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658313005
  • Format:
  • Häftad
  • Sidor:
  • 353
  • Utgiven:
  • 29. juli 2020
  • Utgåva:
  • 12020
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 503 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. december 2024

Om Tobias Duffner

Se alla böcker av Tobias Duffner

Beskrivning av Strategic Equity Partnerships in Professional Football

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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