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The Psychology of Marketing

Om The Psychology of Marketing

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032838243
  • Format:
  • Häftad
  • Sidor:
  • 412
  • Utgiven:
  • 24. juni 2024
  • Mått:
  • 174x246x0 mm.
  • Vikt:
  • 612 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Psychology of Marketing

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

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